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McBassi is an independent analytics and research firm. McBassi’s principals (Dr. Laurie Bassi and Dan McMurrer) are co-authors of “Good Company: Business Success in the Worthiness Era” (winner of the 2012 Nautilus Gold Award for Business/Leadership) and the “HR Analytics Handbook.”

Dr. Laurie Bassi is CEO of McBassi and a global leader in the field of applying analytics in the world of HR. She is the author of over 90 published papers and books and was a tenured professor of economics and public policy at Georgetown University. She holds a Ph.D. in economics from Princeton University.

Dan McMurrer is the chief analyst at McBassi. An analytics expert, Dan focuses on researching the relationship between an organizations’ work and learning environment and their business results. He holds an MPP in public policy from Georgetown University.